Bloom
UX/UI Design · User Research · App Design · Branding · Figma
Bloom is a mobile app concept I took from initial research and conception, right through to a polished brand and figma prototype, completed during my final year of University.
Figuring out whether a cosmetic product is safe for pregnancy can be a confusing and time-consuming process.
🔍 Hard to find answers online
Pregnant people are often subjected to searching for their cosmetic product online to figure out whether or not it is pregnancy safe, with difficulty finding a definitive answer.
🚫 Safety concerns
Uncertainty about whether or not their cosmetics are safe for pregnancy can leave pregnant people feeling unsafe and a lack of control over the products they use.
Bloom is designed to provide users with the ability to discover whether or not their cosmetic products are safe to use during pregnancy.
Bloom aims to take the guesswork and legwork out of trying to find out whether cosmetics are pregnancy safe, helping users feel more in control during their pregnancy.
Bloom was conceptualised when I saw an influencer's post on Instagram: she described how she had had to Google each and every one of her cosmetics to figure out whether they were safe for pregnancy or not - and that, even then, it was difficult to find a definitive answer. So, I thought it was time to create a solution!
I sent out a survey to gauge whether there would be interest in a product like this; and the results were very positive. I also spoke to some recent mums in Belfast who reaffirmed the need for a quick and easy resource to help inform pregnant people about cosmetic product safety and pregnancy. Many agreed scouring the internet for answers proved difficult and confusing; and some even said they forfeited using their products as a result.
"I stopped using most of my skincare and haircare products when I was pregnant because I had no idea if they were safe or not. I tried researching it myself but found resources very limited and ingredient names confusing."
Bloom is aimed at anyone currently pregnant, planning to become pregnant, and friends and family of pregnant people. Bloom’s primary target market is people that are currently pregnant and need a quick, easy method of cosmetic product checking, or those that are planning to become pregnant and want to prepare themselves in advance. Bloom will also cater to friends and family of pregnant people who wish to buy them a pregnancy safe cosmetic product.
To understand my potential users even better, I created user personas, empathy maps, and user journeys. This way, I could understand their pain points, goals, and what features would help them along their journey.
Face scanning technology helps users discover their skin type and skin needs
To personalise the user experience, Bloom implements face scanning technology to help users understand their skin needs, and provide curated product recommendations that best suit the user - all of which are pregnancy safe.
Suggested alternatives to any unsafe products
If a product is not safe to use during pregnancy, Bloom will provide safe alternatives to that product that the user can use instead!
Find and purchase products all in one place
Bloom provides users with the ability to check their products, find new ones, and make purchases in app.
Bloom hopes to ease the process of preparing for, or adjusting to, pregnancy by helping users better understand cosmetic safety in relation to pregnancy; because nobody should have to forfeit their beauty regime.
